Free Training
8 Free Lessons from The Art of F&I™
Straight from the curriculum — no sign-up required. Each lesson is a standalone PDF module covering a specific aspect of trust-based F&I.
The Curriculum
Eight Modules. One Framework.
Each lesson is drawn directly from The Art of F&I™ training program. Read them in order, or start with the topic most relevant to your current challenges.
The Cost vs. Value Myth
Customers say "too expensive" — but that's rarely the real objection.
The Impossible "F" Customer
Some customers reject your offer before you speak. Here's how to reach them.
Word Tracks Won't Save You
Scripted responses are failing today's informed buyers. Discover what works instead.
High-Level Problem Solving
Move beyond product pitching. Solve the real problems customers bring into the box.
Building Trust
Trust is the only objection-handler that actually works. Learn how to earn it before the menu.
Yellow Lights
The subtle signals customers send before they shut down — and how to read them.
Conversation Is Not Comprehension
Talking isn't the same as being understood. Verify real comprehension to protect your deals.
The Science of Framing
How you frame a conversation determines whether customers stay open or shut down.
About These Lessons
Standalone modules. Real curriculum.
These aren't excerpts or teasers. Each lesson is a complete, self-contained module drawn from The Art of F&I™ training curriculum — the same material covered in the full coaching program. They can be read in any order, shared with your F&I team, and applied immediately.
No email required. No registration. Just eight lessons from 30 years of experience in the box.
No sign-up required
All eight lessons are freely accessible — no email address, no form, no paywall.
Real curriculum, not marketing
These modules are taken directly from The Art of F&I™ coaching program. What you read here is what coaching participants work through.
Immediately applicable
Each lesson ends with a practical takeaway designed for use in your next customer interaction.
Ready for the Full Program?
The free lessons give you the foundation. The Art of F&I™ Coaching Program gives you a complete behavioral change system — with direct coaching from Lloyd Trushel, customized to your dealership.