Free Training — No Sign-Up Required
8 Free Lessons from The Art of F&I™
Straight from the curriculum. Each lesson is a standalone PDF module covering a specific aspect of trust-based F&I — drawn directly from Lloyd Trushel's book The Art of F&I: Conversations from The Box.
From the Book
It's Less About Closes. More About Process.
These lessons come directly from Lloyd Trushel's book The Art of F&I: Conversations from The Box. As Lloyd writes in his introduction: "If you're reading this with the expectation of '10 actionable tips to raise your PVR' — this may not be the book for you."
Instead, this is a journey into the minds of your customers, and the behaviors happening inside your dealerships. Critical thinking over word-tracks. True intent over scripts.
No sign-up required
All eight lessons are freely accessible — no email address, no form, no paywall.
Real curriculum, not marketing
Drawn directly from The Art of F&I™ coaching program. What you read is what coaching participants work through.
Immediately applicable
Each lesson ends with a practical takeaway for your next customer interaction.
The Curriculum
Eight Modules. One Framework.
Each lesson is drawn directly from The Art of F&I™ training program. Read them in order, or start with the topic most relevant to your current challenges.
Ready for the Full Program?
The free lessons give you the foundation. The Art of F&I™ Coaching Program gives you a complete behavioral change system — with direct coaching from Lloyd Trushel, customized to your dealership.