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The Art of F&I — Conversations from The Box
by Lloyd W. Trushel

The Amazon Best Seller that's changing how F&I managers think, sell, and close — yours free. We ship it to you.

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Inside the Book

What You'll Take Back to The Box

No Word Tracks or Scripts

Real conversations, real objections, real closes — not scripts, but principles you own.

The Mindset Shift

The most important thing isn't changing your customer's mind — it's changing your own.

$500 More Per Unit

Strategies that add $500+ per unit without pressure tactics or compliance risk.

Trust-Based Selling

Build rapport that converts — customers who trust you buy more and come back.

Compliance Confidence

Sell ethically and compliantly — and use that as a competitive advantage.

Menu Mastery

Present products the right way — so customers choose, not feel sold.

" The most important thing isn't changing your customer's mind — it's changing your own. "

— Lloyd W. Trushel · The Art of F&I

About the Author

Lloyd W. Trushel

Lloyd W. Trushel is a veteran F&I professional, author, and founder of F&IQ Training & Development. His career spans decades working inside the F&I box, training finance managers, and consulting for dealership groups across the country.

The Art of F&I — Conversations from The Box is his definitive guide for finance managers who want to perform at the highest level — ethically, compliantly, and profitably.

The book became an Amazon Best Seller in the Business Insurance category and is used as a training resource by F&I managers at dealerships nationwide.

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