The F&IQ Coaching Program
The Art of F&I™ Coaching Program
$500 More Per Unit — Guaranteed — or you pay nothing.
If you've been in F&I long enough, you've noticed: the harder your managers push, the more customers push back. The Art of F&I™ Coaching Program is built around a different premise — trust is the only objection-handler that actually works.
Apply for the Program
Tell Lloyd about your dealership and goals. He responds personally — typically within one business day.
No sales team. No automated replies. Lloyd responds personally.
The F&IQ Performance Guarantee
If We Don’t Deliver
$500 More Per Unit…
You Don’t Pay.
F&I training built on trust, not scripts — and backed by a guarantee that no other program will offer. If your managers don’t average $500 more per unit within 90 days of coaching, you owe us nothing.
The Standard
+$500
Per Unit
Measured against your baseline PVR over the 90-day engagement.
If We Fall Short
You Pay
Nothing
No partial billing. No excuses. The guarantee is unconditional.
Why We Can Offer This
35+ Years
In the Box
Lloyd has seen what works — and what doesn’t. This isn’t a seminar. It’s coaching.
Why F&IQ Is Different
The Problem With Every Other F&I Training Program
Most F&I training is structured around the same assumption: the obstacle is the objection. Train the manager to handle it more skillfully, and the deal closes. That assumption is wrong — and it's why the same programs have produced the same results for decades.
Conventional F&I Training
The Art of F&I™ Coaching Program
Program Details
What the Coaching Program Includes
The program is not a seminar, not a workbook, and not a video series. It's a sustained engagement built around how your managers actually interact with customers in your specific store.
Built for Dealership Teams
Who Should Apply
Whether you're one manager looking to sharpen your approach or a dealer group seeking a consistent methodology across stores — the program adapts to where you are today.
Common Questions
Frequently Asked Questions
Traditional F&I training is built around word-tracks and objection-handling scripts. The Art of F&I™ Coaching Program rejects that approach entirely. Instead of handing managers a new set of memorized responses, we work to fundamentally change how they think about customer interaction — using the Fight-or-Flight Framework™ to understand why customers are defensive and how to genuinely lower that defensiveness. The result is behavioral change that lasts, not a script that expires the moment a customer goes off-script.
Yes — in some ways, new F&I managers benefit even more from this program because they haven't yet built the habits that conventional training instills. The program is equally effective for experienced managers who have noticed that their current approach isn't producing the results it once did. Whether brand new to the box or 20 years in, the Fight-or-Flight Framework™ gives you a practical foundation for every customer conversation.
No. This is the most fundamental difference between F&IQ and every other F&I training program. Word-tracks are scripted responses designed to overcome specific objections. F&IQ's position is that scripted responses are counterproductive — they signal inauthenticity to customers who are already in a heightened state of distrust, and they confirm the exact fears that brought customers into the F&I office defensive in the first place. We teach principles, not scripts.
Most managers begin to notice shifts in customer interactions within the first few weeks of applying the Fight-or-Flight Framework™. Meaningful, measurable changes in product acceptance and CSI scores typically emerge over the course of one to three months. The program is designed for sustained behavioral change — not a quick spike — so results compound over time rather than fading after a seminar high.
Yes. Lloyd personally conducts every coaching session. There is no team of junior trainers delivering the program while Lloyd's name is on the door. Every engagement is customized to your store's culture, your managers' specific patterns, and the customers your store actually serves.
The standard coaching engagement is 90 days. Pricing is customized based on scope — individual manager coaching, group sessions, or a full dealer group program. If you don't average $500 more per unit within those 90 days, you owe nothing. Contact Lloyd to discuss your dealership's situation.
Take the Next Step
Ready to Change the Conversation?
One conversation with Lloyd can change the trajectory of your F&I department. No pressure — just a real discussion about what's happening in your store and whether the program is the right fit.