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Resetting the Engagement

Lloyd Trushel discusses how combat fighter pilots use a method called the OODA loop to reset engagement with the enemy and how F&I Managers can use it too.

Fight or Flight in The Box

Lloyd Trushel discusses how Fight or Flight works in F&I on The Modern Dealer Podcast. 

The Customer Experience

Lloyd Trushel sits down with the wonderful folks at Subaru to discuss

the importance of F&I in the customer experience.

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