That said, I buy coverage. On furniture, cell phones, my car and home. And I pay close attention to manufacturer warranties.
Help people, help yourself.
Unless you’re working for the power company or the DMV, you’re not going to sell everyone. One size doesn’t fit all – not everyone will buy your products.
Am I wrong?
We present and people either do 1 of 3 things, everytime: 1) Pick packages – Do we know what to do if they pick a
The Future of F&I
By: Martin O’brien I don’t think I’m alone when I say that hearing someone intone, “I’ve been in this business for 25 years and…”, doesn’t
A Different F&I Culture Bumps Dealer’s Product Penetration 162%
A buyer walks into an F&I office asking to finance 150% of book value, and after you walk him through several presentations on why GAP
Job hopper
Yesterday, I interviewed a finance manager that was willing to stay in a store that he was not completely comfortable at, with team members that
Touch Customers 7 Ways to Sell More
Early in my career, my dad asked me to read Dale Carnegie’s “How to Win Friends and Influence People.” Since then, I have worked hard
Die to Self is F&I’s Crucial Challenge
In our me-centric culture – and in this business in particular – being asked to put others’ needs before mine defies all sound reasoning. If
