By: Lloyd Trushel I’m serious. When I began my automotive career in the early 1990’s, the F&I training I received was basically the same training
That said, I buy coverage. On furniture, cell phones, my car and home. And I pay close attention to manufacturer warranties.
Unless you’re working for the power company or the DMV, you’re not going to sell everyone. One size doesn’t fit all – not everyone will buy your products.
By: Lloyd Trushel We present and people either do 1 of 3 things, every time: 1) Pick packages – Do we know what to do
By: Lloyd Trushel Everyday we have choices to make. Our behavior determines our success. We are not in control of the circumstances in the world
By: Mike Hirschfield It was November 2005 when I got the chance to attend a Ford F&I menu training class. I was a young, overly
By: Jim Leman I stuck a pin in the forearms of the last two F&I managers who sold us our last two cars. I’d hoped
By: Jim Leman Dealers who offer customers affordable service contracts to cover older and higher mileage vehicles can hit a sweet spot in the market