I’m serious. When I began my automotive career in the early 1990’s, the F&I training I received was basically the same training I found myself
That said, I buy coverage. On furniture, cell phones, my car and home. And I pay close attention to manufacturer warranties.
Unless you’re working for the power company or the DMV, you’re not going to sell everyone. One size doesn’t fit all – not everyone will buy your products.
We present and people either do 1 of 3 things, everytime: 1) Pick packages – Do we know what to do if they pick a
Everyday we have choices to make. Our behavior determines our success. We are not in control of the circumstances in the world around us, but
Guest column by Mike Hirschfield, President & Founder of Cornerstone Dealer Development, a National Sales and F&I Training Company It was November 2005 when I got the
I stuck a pin in the forearms of the last two F&I managers who sold us our last two cars. I’d hoped for a reaction
Dealers who offer customers affordable service contracts to cover older and higher mileage vehicles can hit a sweet spot in the market not easily replicated