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Testimonials from the Manufacturers
“Things are not the same as they were 20 years ago, but F&I training has not changed. This is the best approach to being an F&I manager. When we realize it’s about the customer and the customer experience, we will organically sell more products. I have been in the industry for 20 years and I can tell you that this would have changed my world if I had this when I started - if you are in F&I you need this book...”
Joe Romero
Subaru USA
Testimonials from the F&I Community
“It truly was a great read. So many people can benefit from the wisdom shared. It’s put together in an easy to relate to format. Definitely not like many of the other F&I books out there. Simple suggestions to becoming the best F&I Manager FOR YOUR CUSTOMER!! You hit it out if the park, Lloyd!!”
Joe Opolski
Roy O’Brien Ford
St Clair Shores, MI
“I enjoyed the fresh feel for a new approach in the box”
Mary Ann Palmer
Lakeview Ford
Conneaut Lake, PA
“The F&I book is great. It’s completely changed my view on everything beyond F&I”
Jay Miranda
Herb Chambers Honda
Boston, MA
“If the customer experience is something you want to improve, then The Art of F&I book is your starting point.”
Walt Dobrowski
F&I Trainer
“A refreshing take on F&I process, steering away from the classic “objection handling” tone that most F&I training leans toward. This F&I book is truly about providing the “Best Ownership Experience”(TM) for your clients while remaining profitable. Highly recommended to F&I Managers or really to anyone working in the automotive sales industry.”
John Grimaldi
Go Nissan North
Edmonton, AB
“THE ART OF F&I - is a great F&I book. It was quick & entertaining with stories told by an F&I guy. His no-nonsense approach to connecting with others is highlighted in this must read. Highlight, underline, and take notes in it. It will be a great addition to your F&I library of knowledge.”
Justin Gasman
McCaddon Cadillac Buick GMC
Boulder, CO
“Your book is AWESOME. Hits the nail right on the head with the ART of F&I… This F&I book will become a part of my training with my F&I Managers.”
Dina Gilbert Wilson
Timbrook Kia
Cumberland, MD
“Just finished reading The Art of F&I book, what a great read. I loved that it confirmed to me that I’m doing the right things in the box and having story time with customers to earn their trust and presenting protections in a way the helps them. I’m glad I picked this book up.”
Alex Clark
Garber Chrysler Dodge Jeep Ram
Saginaw, MI
“Thank you for writing this F&I book. Your book spoke to my heart. I love helping people, I have a heart for service! Your explanation about how our brains work explained a lot about me, to me! Also- your personal note that was in your book was very thoughtful. Nice touch!”
Renee Schmidt Birman
Cloquet Ford Chrysler
Cloquet, MN
“Great book! Easy read. Everyone in the dealership should read it.”
Michele Ryan
Royal Subaru
Cortland, NY
“I had my best month ever after finishing the book! Shawn Trice
Don Ayers Honda
Fort Wayne, IN
Available from your favorite retailer
Watch: Modern Dealer Podcast EP019
In this episode, Lloyd discusses online F&I and how he teaches F&I managers to create better connections with their customers. He tells the story of Emeril Lagasse as it relates to the car business and more...
F&I Coaching Programs
Lloyd Trushel stands out as a leading authority in the automotive industry, with a career spanning over 28 years and encompassing roles from sales and F&I to general management and executive training. Renowned for his innovative approach to finance and insurance (F&I), Trushel has consistently championed customer-centric strategies that prioritize trust, transparency, and long-term retention over outdated objection-handling tactics.
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