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Resetting the Engagement

Lloyd Trushel discusses how combat fighter pilots use a method called the OODA loop to reset engagement with the enemy and how F&I Managers can use it too.

Fight or Flight in The Box

Lloyd Trushel discusses how Fight or Flight works in F&I on The Modern Dealer Podcast. 

The Customer Experience

Lloyd Trushel sits down with the wonderful folks at Subaru to discuss

the importance of F&I in the customer experience.

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The Art of F&I - Conversations from The Box

There are many books on how to succeed in F&I. Experts are everywhere trying to give you advice on how to be successful. You see magazines, blogs, podcasts, and even TV shows, telling you how to “maximize your profits” and “overcome any objection”. Yet, something is still missing...

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