What’s the difference between the “lowest payment” and the “best payment”?

By: Lloyd Trushel

So, your customer thinks the lowest payment is the best option, but they’re wrong. In this exercise, we discuss some basic dysfunctional behavior our customers exhibit and then discuss a strategy for getting to the other side. Communication is the key!

DOWNLOAD >>> Best Payment vs Lowest Payment – Lesson

Good Luck!

By: Lloyd Trushel

President / COO

The Consator Group


What makes Consator Group different?

We believe…   that there is a better way to conduct business than the status quo. In our experience, when transparent and intelligent communication occurs between F&I and their customers, profits and satisfaction go up for all parties. Conversely, when the communication is poor and dysfunctional, profits and satisfaction go down for all parties.

We are experts…  in the automotive industry, with each of our principal level consultants having over 20 years’ of automotive experience. Their areas of experience include automotive finance, all areas of variable operations, financial lending, process consulting, insurance, ancillary products, the study of social sciences and the understanding of consumer buying habits.

We create a better F&I experience…  by teaching F&I managers a deeper understanding of today’s buyers. We skip the typical sales cliché’s and antiquated methods. Our process is simple and straightforward. We dig into real consumer behaviors and purchasing habits so that we can educate your staff and consumers. The result is a more profitable transaction for the dealership and a happier consumer.


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